Dark Phoenixwas not theX-Menmovie that moviegoers were looking forward to: Critics showed that with a 22% Rotten Tomatoes score, while audiences demonstrated that both in exits (B- CinemaScore, lowest ever for the franchise, and an awful 69% positive sầu on PostTrak) and with their wallets, only spending $33M stateside, the lowest debut ever for the Fox/Marvel mutant franchise.

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Even thoughDark Phoenixis the No. 1 winner around the globe with $140M –down substantially from the worldwide launches of X-Men: Days of Future Past ($262.9M), Logan ($247.4M) & X-Men: Apocalypse ($166.6M), finance experts tell us that the tale of Jean Grey will burn out with an estimated $100M-$120M loss after ancillaries, off a combined production và P&A estimated cost of $350M+ (which includes reshoots). Final global B.O. is projected at $300M-$325M, with one film finance suit telling us “If it drops lượt thích a stone, $285M. Don’t forget it was a holiday in China, và even that was pretty low ($45.7M).”

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There’s a lot of finger-pointing to lớn go around here, much of it falling on Fox, not new gargantuan parent Disney. It was Fox, in the over, that orphaned the finale of this once prized franchise to lớn the Disney merger. Dark Phoenixcompleted shooting literally two summers ago, well before the announcement of the merger in December 2017. However, following that, paranoia phối in aao ước Fox suits, và, well, that only created further pox on Dark Phoenix.

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Much ofDark Phoenix‘s failure comes off the stench of 2016’s X-Men: Apocalypse, which critics pegged before the lademo chapter as the worstX-Menever (47% Rotten RT), and the pic was the second-lowest grossing in the franchise stateside, $155.4M, with its Memorial Day grosses of $79M+ coming in well below the $100M that the industry was expecting at the time. Also, as social truyền thông monitor RelishMix observed heading inlớn the weekkết thúc, X-Menfans already said goodbye lớn the mutants with that movie và Logan.

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This leads us to lớn the mishap of Fox kinh doanh. With the Disney-Fox merger looming, we understand they’ve been a mess, distracted, with a revolving door of execs. We heard this around the time that Alita came out, that the filmmakers were dealing with different people in different sale meetings. Some folks insize us that ever since Marc Weinstochồng left Fox as the head of domestic sale in November năm nhâm thìn (he’s now over at Paramount), the studio has been challenged khổng lồ event-ize their slate (i.e. War of the Planet of the Apes, Alita, Dark Phoenix, & even Widows, which played well with audiences. However, give credit where credit is due — Bohemian Rhapsodywas a magnificent swan tuy nhiên for the studio).

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